The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
Steve Jobs famously said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do just that: we’re with them as they sit in their living rooms browsing for homes, in coffee shops reading our blog posts and perusing our websites, and at any second of the day checking their smartphones and tablets. With that increased power, comes the responsibility to provide even greater levels of customer service, to set ourselves apart from our competition, to meet immediate response expectations, to navigate social media channels with its ever-evolving rules of etiquette, and to present our listings and marketing messages through acceptable channels. Online customer service now has the power to define us as real estate professionals.
Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer.
As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage…and to our own professional benefit and for the betterment of our industry as a whole.
You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere.
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
You CAN conduct business with the same degree of efficiency and productivity while you are out on the road – you just need the right tools in your toolshed! This class explores 50+ mobile apps for your Smartphone and Tablet that can help you rethink the concept of your office and get you out from behind your desk, closing more deals and being more effective for your clients! From social media to productivity, finance to travel – when they say “there’s an app for that”, it’s really true. There’s an app for every aspect of your business!
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere.